Graham Schelter
Fractional CMO (Chief Marketing Officer).
Graham hung out his shingle in 2014 after a 15-year career on the agency and client side. Over his career on the agency and client-side at Publics.Sapient, Weymouth Design, Patagonia, and Schelter & Co. , he has led a range of brand identity, design, content, and marketing communications programs on behalf of multinational corporations, smaller public and private companies, investment firms, professional consulting firms, and educational and scientific institutions.
More recently Graham applied this branding experience to the investment management industry. He helps founders package and present their differentiated investment philosophies, cultures and histories to help funds clarify their positioning and grow.
From 2002 - 2014 Graham led new business and account management for Weymouth Design. During this time he led business development and account management, working closely with creative teams for a wide range of brand identity, investor relations, corporate reporting, digital and video projects. Clients included: NYU Langone Medical Center, KPMG, Danaher, Merck, Harvard Business School, ViroPharma, Raytheon, Citizen's Bank, Boston Children’s Museum and startups. At the time the studio was the most award-winning annual report design studio. Graham joined the agency as an Account Manager on Titleist Golf digital account.
Before joining Weymouth Design, Graham headed up a client service team at Los Angeles-based Quisic Corporation, an online education company.
Graham’s career began at Patagonia in Ventura, CA where he rotated through a variety of roles and teams focusing on brand marketing, organizational development, quality management, and international market research.
Graham has a B.A. in history from Trinity College.
Expertise: executive leadership, strategic planning, campaign planning & creative direction, brand positioning, collateral (books, annual reports, sustainability and research reports), videos/ animation pre-production and direction (explainer and training), interior graphics/ artwork, awards, infographics, landing pages, internal communications & storytelling, fundraising, history, presentations/ speeches, copywriting and editing.
