Animated Whiteboard Explainer Video - Understanding Wealth Creation in Technology

Understanding Wealth Creation in Technology- By Alex Sacerdote –Animated video. Graham translated conversations with Alex and key analysts about Whale Rock Capital’s S-Curve Investment Approach into a compelling short animated video. Schelter & Co. led the script, storyboard, art direction, and production, working side-by-side with the founder, head of research and animation studio. This hugely successful video debuted at the Fund’s Investor Day. The video was also shared with Limited Partners in the quarterly letter and became a key training asset for onboarding new partners and staff.

“With animation, we can complement our quarterly letters and 1-on-1 meetings by bringing our investment philosophy to life in multiple dimensions. To view the world of tech investing through the eyes of our analysts can be a compelling experience. A static letter or PowerPoint can be informative, but when it is brought to life with actual stories showing the “how and why” behind the numbers it is far more engaging and educational.”

Founder, Portfolio Manager

Industry Statistics on Video Engagement

• E-mails with video links have 200 - 300% higher click-through rates than non-video emails. (Forrester) 

• Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)

• 58% of executives prefer watching video to reading articles (Forbes) 

• Viewers retain 95% of a message when they watch it in video compared to 10% when reading it in text (Insivia) 

• Posts with video on Social Media media get 3x more engagement than text-only posts (Simply Measured/ Sprout Social)